5 Ways Sellers Can Scare Away Buyers

Some of the scariest things in a showing aren’t ghosts. Here are five common seller habits that send buyers running, and what to do instead.
Gold line illustration of a house with a full moon, bats and a jack-o'-lantern

Getting your home ready for buyers is about helping them picture their own life there. A few well-meaning habits can do the opposite, and quietly scare off the very people you want to impress. Here are five to avoid.

1. Lighting a strongly scented candle right before a showing

Not everyone enjoys the same scents you do. A powerful candle or air freshener during a showing or open house can discourage people from staying long enough to really see the home, and some buyers will wonder whether the house will always smell that way. Instead, clean thoroughly, take out the trash and open the windows for fresh air.

2. Leaving family photos all over the house

Buyers need to be able to imagine how they would personalize the space. When they can see themselves living there, they form a real connection to the home and feel good about investing in it. Taking down family photos and the kids’ art projects for now makes it easier for buyers to see the space as their own.

3. Hanging signs that keep buyers out of a room

Signs like “DO NOT OPEN” or “BEWARE OF DOG” can create fear or concern. “Do not open” makes people wonder whether something is broken, flooded or unappealing behind that door. “Beware of dog” can alarm buyers who are nervous around dogs, and it can color how they feel about the whole house.

Wardman Insight
Buyers decide how a home feels within minutes of walking in.
Fresh air, clean surfaces and a little space to explore do more than any candle or decor.

4. Leaving dirty dishes in the sink

A clean home is the most appealing home. Dirty dishes in the sink, damp towels on the rack and clothes on the floor pull a buyer’s attention away from that beautiful kitchen or spacious bedroom. A deep clean that gets into every corner gives your home the fresh, move-in-ready look buyers are hoping for.

5. Staying home and following buyers around

Buyers like to open closets and peek into cabinets, and they feel awkward doing it with the seller watching. Buyers are judging how a home feels, and your presence can make it feel crowded and uncomfortable. Step out during showings and let your agent handle the tour.

Ready to sell without the scares?

We help sellers prepare, stage and price their homes so buyers fall in love at first visit. Learn more about selling with Wardman Residential, or reach out for a free consultation.

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